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Just as visual designers have a set of benchmarks and a design language to guide their work, this book provides a toolkit for the auditory experience, improving collaboration for a wide variety of stakeholders, from product developers to composers, user experience designers to architects.

This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Like all Easy series books, it teaches visually: you're never forced to work through lengthy text explanations.

Designing for Behavior Change : Applying Psychology and Behavioral Economics [Paperback]

Its large typeface makes it even more accessible to all readers - especially senior readers whose needs are disregarded by most computer books. Written by two of the world's most experienced authors of Microsoft Office books for beginners, Easy Office presents the easiest, fastest, most direct procedures for getting the results you're looking for. Why do some games become boring quickly, while others remain fun for years? How do games serve as fundamental and powerful learning tools? Account Options Sign in. Top charts. New arrivals. This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.

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Behavioral Economics: Crash Course Economics #27

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Designing for Behavior Change: Applying Psychology and Behavioral Economics

Please follow the detailed Help center instructions to transfer the files to supported eReaders. Discover how to create easy-to-use products to help people make positive changes.

About The Author

I received an electronic version of this book for free on LibraryThing in exchange for an honest review. While this book focused on the how and why of processes to design products that can help No previous experience in behavioral economics is necessary. Preference will be given to teams and individuals from companies whose work is focused on making people happier, healthier, or wealthier. We encourage multiple employees from the same company or business unit to attend because this will increase your ability to leverage and apply insights from BE Immersion and drive meaningful collaboration and outcomes for your company.

Yes, but keep in mind, you are responsible for travel costs to San Francisco for the opening and closing weekends. Looking for more course details? Listen to our interview with Action Design podcast for an overview of the program!

Working Papers & Publications

Evelyn is a Managing Director at Irrational Labs and frequent speaker in behavioral economics and consumer psychology. She is an expert in helping companies use the science of decision-making to better understand how real people think and behave, thereby creating better products and services for them. She has launched major health initiatives with companies such as Aetna, developing and implementing behavioral training programs to be used at scale. Evelyn transitioned to the world of behavioral economics from a corporate background in Product Management and Marketing. She started her career at Christian Dior Parfums in Paris and subsequently worked in various product management, marketing, and sales roles in both France and the US.

Evelyn holds a B.

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She speaks fluent French and Russian. Kristen Berman studies how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational. Currently she is a co-founder and head of product at Common Cents Lab , a Duke University initiative dedicated to improving the financial well-being for low to middle Americans. Kristen also co-founded Irrational Labs , a non-profit behavioral consulting company, with Dan Ariely in Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.

She was on the founding team for the behavioral economics group at Google, a group that touches over 26 teams across Google, and hosts ones of the top behavioral change conferences globally, StartupOnomics. These workbooks are being used at companies like Google, Intuit, Neflix, Fidelity, Lending Club for business strategy and design work.

Before designing, testing and scaling products that use behavioral economics, Kristen was a Sr. Product Manager at Intuit and camera startup, Lytro. She built product management and marketing systems for small businesses and consumers, for domestic and international markets, for mobile and web, working on front and back end systems.

Designing for Behavior Change : Applying Psychology and Behavioral Economics -

The core thread throughout this all is a deep passion for understanding why people behave the way they do and then building solutions that make their lives better. He has extensive experience applying behavioral economics in a variety of fields, including finance, health, nutrition, security, education, and international development. Formerly Richard has applied behavioral economics at ideas42 and developed randomized controlled trials at Innovations for Poverty Action in Morocco.

Richard also worked at Cornerstone Research, an economic and financial consulting firm specializing in complex commercial litigation. Skip to the main content.