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Show related SlideShares at end. WordPress Shortcode. Published in: Business. Fiat is reportedly close to a deal that will enable the new Jeep Cherokee to be assembled and sold in China. That may not sound like very big news because pretty much everyone's doing a deal in China these days. Maybe it's just a symbolic move to get Jeep Cherokee production back there.
Bloomberg reports that Guangzhou Automobile Group is likely to finalize a deal with Fiat-Chrysler to start making the revitalized Cherokee for Chinese consumption beginning in , as part of the Italian company's renewed push in that market after its other products including the Fiat version of the Dodge Dart flopped.
Beijing Jeep was one of the first and most important moves towards the U. Just weeks after President Carter signed the agreement to establish relations with China, AMC started the movements towards a deal to produce and sell its products in China.
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The first fruit of that labor came in when the Jeep , the Cherokee to you and me, rolled off the line. AMC was absorbed by Chrysler later in the '80s and kept Jeep involved in China, but with minimal investment. During the Daimler days, they actually lent the bones of the XJ to develop a Chinese military vehicle, the Beijing-Jeep