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In he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph The Hidden Power of Advertising. Robert Heath. Show more Show less. Summing Up: Recommended.
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Daugiau apie elektronines knygas. They give a feeling that everything is possible after using their products. Even if most people know that these advertisements are quirky techniques to make people buy things, they continue to be tempted.
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Moreover, subconscious seduction that was previously used in the advertisement of cigarettes, alcohol, or cosmetics occurs in the advertisement of a wide range of products and services today. Sexual item has become so popular recently, making advertisers use it in an inappropriate, ridiculous way. Crackers, chocolate, travel tours, clothes, perfumes, cosmetics — everything can be related to sex. The true challenge is to use an appropriate persuasive method for the right audience.
Affected by a number of factors, audiences respond to different types of techniques effectively. Beyond the general characteristics, there are many individual and environmental factors to consider — mood, motivation, ability, and attitude.
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In conclusion, the modern day persuasive devices surround society. Unfortunately, they are not always obvious; as a rule, they are subtle. The other problem is that people usually do not filter all the information they receive from different sources. The age of information and consumption explodes with news, offers, and products every day.
The aim is to persuade people to buy, believe, and trust and make them more manageable. Heath, R. Seducing the subconscious: The psychology of emotional influence in advertising 1st ed.
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Robert Heath has a worldwide reputation as an expert in the role of emotion and attention in the field of brand communication. In he developed the Low Attention Processing Model of advertising, after which he published the best-selling monograph The Hidden Power of Advertising. Du kanske gillar. Permanent Record Edward Snowden Inbunden.
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