I had a half dozen employees working under me in my office. A few doors down was a photo studio where the very ads I would be placing were made. Excepting the help of a few pieces of technology, like my computer and smartphone, my day had begun and would proceed exactly as it had for every other marketing executive for the last seventy-five years. And I, along with everyone else in the business, found that to be pretty damn cool.
But that seemingly ordinary day was disrupted by an article. I was a VP of marketing.
I quite liked my job. I was good at it, too. According to him, my colleagues and I would soon be out of a job—someone was waiting in the wings to replace us. The entire marketing team is being disrupted. Rather than a VP of Marketing with a bunch of non-technical marketers reporting to them, instead growth hackers are engineers leading teams of engineers. But then I added up the combined valuation of the few companies Chen mentioned as case studies—companies that had barely existed a few years ago. We all want to do more with less. For marketers and entrepreneurs, that paradox is practically our job description.
Some of their strategies are incredibly technical and complex. The strategies also change constantly; in fact, occasionally it might work only one time. This book is short because it sticks with the timeless parts. I start and end with my own experiences in this book, not because I am anyone special but because I think they illustrate a microcosm of the industry itself. The old way—where product development and marketing were two distinct and separate processes—has been replaced. We all find ourselves in the same position: needing to do more with less and finding, increasingly, that the old strategies no longer generate results.
- Be the Next Megabrand with Growth Hacker Marketing (Book Review);
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So in this book, I am going to take you through a new cycle, a much more fluid and iterative process. The product is then kick-started, shared, and optimized with these steps repeated multiple times on its way to massive and rapid growth. The chapters of this book follow that structure. Continues… Excerpted from "Growth Hacker Marketing" by. Excerpted by permission of Penguin Publishing Group.
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Growth Hacker Marketing: The Course | Ryan Holiday
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Growth Hacker Marketing : A Primer on the Future of Pr, Marketing, and Advertising
Hochladen Anmelden Registrieren. Startseite Snapshots Technologie. Liste erstellen. You can grow your company on a shoestring budget and create a product that everyone loves. Was ist ein Snapshot? Mehr erfahren. Schnappschuss-Vorschau Introduction Over the past few years, dozens of companies — from Dropbox to Instagram to Pinterest — have rapidly grown from creative ideas to multibillion-dollar, multinational companies. Ihre kostenlosen 30 Tage starten. Seite 1 von 1. Auch alles in dieser Liste aus Ihrer Bibliothek entfernen.