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Look for examples outside your company. Take the things others have done to achieve results. See if there is room for any improvements. Then start taking each step to achieve the desired results. This kind of specific improvement in your professional career is what will lead to you moving up and achieving your ultimate goal. When building your personal brand, the key point is that you should have a set of 10 to 20 influencers that you are targeting in order to extend the reach of your content and personal brand.

The second person on your target audience list is the person that influences the person that pays you.

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It might be a business partner. It might be an industry writer or an industry speaker. It could be a mentor, client or vendor. These people hold attention and influence the decisions that your number one target audience makes. If you can earn their trust, their approval then you can win them over and they can influence the person that will pay you. First, look at the social media profiles of your target. Twitter is a great indicator for this especially if your target is active on Twitter. The people they follow are people that occupy their attention.

Also look at connections on LinkedIn. These two social networks are usually the two most commonly used by professionals. Next, look for online publications that have readership demographics that match your target from the first section. Professionals usually have industry magazines and websites that they follow and subscribe to. The writers on these sites hold great influence over your target, but also pay attention to the people included in the articles. Industry publications often contain quotes, interviews and mentions of people in the industry including business owners, managers, consultants and others.

These could also be influencers of your main target. Create a description of each person that influences your target. Make a description for each of the important connections on social media as well as the people involved in the publications. These descriptions, like the ones in the first section, will help you to better understand who these people are and how you can earn their trust and get them to mention you when talking to your target.

Once you understand who the influencers are and where they are online you can put together your contact plan. This will be your way to connect with the influencer and help them with the things that motivate them. The basics would include connecting on social media like LinkedIn and Twitter.

Return on Impact: Leadership Strategies for the Age of Connected Relationships

It also includes following any blogs the people write or contribute to. Follow the blogs, comment on the articles and make yourself visible to the influencer. The next step is to get more aggressive with the way you reach out to make connections with influencers. Think back to the motivations discussion in the earlier section.

Q&A with Dr. John Townsend: Key Relationships - Craig Groeschel Leadership Podcast

You need to figure out what motivates these influencers. If their business peers of your target then find out what would help them make more sales. When you know what motivates people, you have a better chance of making a connection. Kathy Caprino KathyCaprino , Forbes.

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Finally, we have to remember your support team. These are the people that support you in your effort to move through your professional plan to achieve your brand vision. Supporters can include family members, friends, colleagues, co-workers, mentors and anybody that can offer support as you work your way to your vision. The first step is to simply identify your support team. We just mentioned some of the potential people that can make up your support team.

Reach out to a select few that you trust the most. You want these people to be both support, but honest when dealing with you. You want people that will challenge you and push you to be your best. Let them know that it will require conversations and feedback on their part and that it will last for a long time. Next, once you have a handful of people on your support team you tell them what your goals are.

These are the goals you established in the first chapter of this guide. Share your plan with your support team so they can see your vision. Ask them for feedback on your goals. Next, setup regular updates with your support team. Monthly might be good for those closest to you, but it might be much for those that are less close. In general, quarterly or even every six months is good to keep your supporters updated.


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You want to tell them how your progress is going. The updates will also keep you motivated. This gives you an added benefit to keep moving forward, to keep working on those projects to make each step along the way.


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  • They might also have goals for their professional life and you can work together to help each other reach those goals. You can offer advice, criticism and challenge each other. Another common thing that professionals are doing today is setting up their own groups or boards. They check-in with other and report on progress, but they also ask questions and get opinions on strategy. Additional menu One of the biggest mistakes that budding personal branders make is trying to appeal to everyone.

    The items on his list were focused on the idea of an audience: In terms of ROI, the most important three things if I was starting from the beginning are 1. I want to know I have buyers before I build out the rest of my platform and cement my brand. Open a document and start writing the description. Step Five Create A Game Plan Next, leave the meeting and put together a game plan for taking the opportunities and achieving results. The Person That Influences The Person That Pays You When building your personal brand, the key point is that you should have a set of 10 to 20 influencers that you are targeting in order to extend the reach of your content and personal brand.

    We asked Pat Flynn the following question: If you were building an online presence from scratch today, what 3 things would you consider to provide the biggest ROI on your time and money? His response included a note about influencers: Free content that is obviously worth paying for.

    A product or software of my own that would serve my target audience by providing a solution to a very specific need. Free, higher-level help to influencers in the industry to start to build those important relationships. Here are the steps to follow to identify the influencers and win their approval.

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    Step One Identify The Influencer There are a few ways to figure out the people that influence the person that pays you. Social tools put professional networks within arm's reach. With that context, what are the leadership strategies that will allow your organization to create and support differentiating value and to nurture ongoing relationships with your members? In Return on Impact , Nour charts the implications of a socially enabled world and the reinvention--in structure and governance, talent acquisition, listening practices, and business and revenue models--that leaders of organizations must undertake to fuel growth in the next decade.

    The context for this book is today's social-media-savvy environment, but Return on Impact is not another tactical book on social media or an orientation to particular networking tools.


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    • It is a strategy resource designed to show you what will set competitors apart. Ensure that your association still matters today, tomorrow, and beyond. Reading this book is the first important step to helping your association own its future.