Understanding culture is a trending topic for organization executives and thought leaders. Few deny the importance of culture for shaping and sustaining employee engagement and productivity, sustained strategy and business results.
The evolution of HR
But while culture matters, it is often ambiguous and hard to define. Based on our research on over 1, organizations, the authors have found that organization culture impacts business performance two to four times as much as individual talent.
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The authors suggest that culture is not just a random set of values, beliefs or emotions, but a winning culture turns customer promises firm brands into internal organization actions. This paper proposes a disciplined process for creating a winning culture that engages employees in the right issues and invite human resource professionals to step up to this opportunity. In this paper, the authors posit that the war for talent may be supplemented by understanding victory through organization culture.
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